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Vape-Free DE Social Media Kit

What's in it for you?

A plan that can change young people's lives. Here, you’ll find lots of ways to engage students, teachers, parents, and others in the fight against the vaping epidemic sweeping through our schools. Every day, the tools in this kit provide an opportunity for you to raise awareness about the dangers of e-cigarettes, prevent nicotine addiction and vaping-related lung injuries among our youth, and help those who already vape find the support and guidance they need to quit.

Social Media Calendar

As educators, you and your colleagues see vaping and its harmful effects on students every day. You are also uniquely positioned to combat the rise in vaping by sharing vital information and resources with your students. The social media content below is for use on school and educator social media channels. Schools, superintendents, principals, and individual teachers often have high student followings, and are excellent sources for sharing information about the dangers of vaping.

Instructions for Posting

  1. Week 1

    Nicotine can harm brain development, and young people’s brains continue to develop up to about age 25. Find out the full Dirty Truth behind e-cigarettes at www.thedirtytruth.com/

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  2. Week 2

    In 2020, about 3.6 million youth nationwide reported currently using e-cigarettes, including one in five high school students. Don’t be a statistic. Visit www.thedirtytruth.com/

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  3. Week 3

    Newer types of e-cigarettes, sometimes called “pod mods,” use liquid containing nicotine salts, which let the user breathe in even more nicotine with less irritation to the throat and lungs. The Dirty Truth hurts. Visit www.thedirtytruth.com/

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  4. Week 4

    Big Tobacco offers liquid in flavors to attract youth. These flavors are among the most common reasons youth say they first try e-cigarettes. Don’t get vape-tricked. Visit www.thedirtytruth.com/

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  5. Week 5

    There’s poison in every puff. E-cigarette aerosol can contain harmful substances like nicotine, diacetyl (a chemical linked to a serious lung disease), cancer-causing chemicals, and heavy metals. Visit www.thedirtytruth.com/

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  6. Week 6

    Why take the chance? Some e-cigarette liquid labels do not disclose that they contain nicotine, and some marketed as containing 0% nicotine have been found to contain nicotine. The truth is dirtier than you might have thought. Visit www.thedirtytruth.com/

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  7. Week 7

    Nicotine is an addictive substance, and using it in adolescence may also increase risk for future addiction to other drugs. If you need help to quit and are 13 or older, call the free and confidential Delaware Quitline at 1-866-409-1858. Visit www.thedirtytruth.com/

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  8. Week 8

    Who do you want in control of your brain? Using nicotine in adolescence can harm the parts of the brain that control attention, learning, mood, and impulse control. Understand more about the Dirty Truth behind e-cigarettes to take control of your body. www.thedirtytruth.com/

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  9. Week 9

    E-cigarettes are not safer than cigarettes. Some e-cigarette pods, such as Juul, contain 20 times more nicotine than a single regular cigarette. Find out the truth about vaping here: www.thedirtytruth.com/.

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  10. Week 10

    According to the American Journal of Managed Care, teens and young adults who vape are five to seven times more likely to become infected with COVID-19 than those who do not use e-cigarettes. Don’t let e-cigarettes make you COVID-19’s next victim. www.thedirtytruth.com/

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Additional Resources

For additional social media content, here is a link to the FDA’s tobacco education resources:

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Text Messages for Parents

It’s no secret that students who use e-cigarettes often hide their behaviors and their vape devices from parents. These text messages are crafted to quickly bring parents up to speed so that they’re in the know about what to do and where to go for helpful information. Copy and paste the text below to send to parents.

Dear parent, vaping’s effect on the lungs is only half the story. It can also hinder your child’s brain development, which continues until they’re around age 25. Make sure they know the risks. Visit www.thedirtytruth.com.

Dear parent, in 2020, about 3.6 million youth nationwide reported using e-cigarettes. That’s one in five. Help your kid be more than a statistic. Talk to them about the risks. Visit www.thedirtytruth.com.

Dear parent, there’s a new type of e-cigarette that contains nicotine salts, which deliver more nicotine with less burn — and more danger. Keep an eye out, and know what your child is using.

Dear parent, Big Tobacco offers liquid in flavors to attract youth. They’re among the most common reasons youth say they first try e-cigarettes. Learn more at www.thedirtytruth.com.

Dear parent, there’s poison in every puff of an e-cigarette, including heavy metals, cancer-causing chemicals, and a chemical linked to lung disease. Make sure your teens know these dangers.

Dear parent, nicotine-free e-cigarettes are no safer for your child. Some have been found to still contain nicotine. Don’t let them take the risk. If they’re using a nicotine-free e-cig, talk to them about stopping.

Dear parent, nicotine use at a young age can increase the risk of future drug addiction. If your child is over age 13 and needs help quitting, let them know Delaware has a free, confidential Quitline. 1-866-409-1858.

Dear parent, nicotine can harm adolescents’ brains and affect attention, learning, mood, and impulse control. Know the Dirty Truth behind e-cigarettes. Visit www.thedirtytruth.com.

Dear parent, remember that e-cigarettes are not safer than regular cigarettes. Some nicotine “pods” even contain 20 times more nicotine than a single cigarette. Do you want your child using that?

Dear parent, Research from the American Journal of Managed Care that teens who vape are more likely to become infected with COVID-19. Teach your child about the risks, and don’t let e-cigarettes make them COVID-19’s next victim. www.thedirtytruth.com.

Morning Announcements

Many students still think vaping in school is cool. It isn’t. It’s dangerous. These announcements are designed to remind those who do vape about the risks to their health, and to encourage those who don’t vape not to start. Read the text below aloud with your school’s morning announcements.

  • Good morning, students. Vaping isn’t just bad for your lungs. It can harm brain development, which continues until you’re around age 25. Don’t hold yourself back. Know the risk. Visit the Dirty Truth dot com.

  • Good morning, students. In 2020, around 3.6 million kids nationwide reported using e-cigarettes. Don’t be a statistic. Be yourself. Visit the Dirty Truth dot com to know what’s at stake.

  • Good morning, students. Vape “pod mods” use nicotine salts, delivering more nicotine with less burn. That means you’re hurting your lungs more … but don’t even feel it. The Dirty Truth hurts.

  • Good morning, students. Big Tobacco makes flavored vape juice to get you to try it, and they’re counting on you to fall into their trap. Don’t get vape-tricked. Educate yourself at the Dirty Truth dot com.

  • Good morning, students. E-cigarettes contain more than nicotine. They can also contain heavy metals and cancer-causing chemicals, including diacetyl, which is linked to a serious lung disease. There’s poison in every puff.

  • Good morning, students. Don’t take the chance with 0% nicotine e-cigs. Some have been found to still contain nicotine. The truth is dirtier than you think. Visit the Dirty Truth dot com.

  • Good morning, students. Using nicotine now may increase your risk for future addiction to other drugs. If you’re over age 13 and need help quitting, call the Delaware Quitline at 1-866-409-1858. It’s free and confidential.

  • Good morning, students. Who do you want to control your brain? Using nicotine at your age can affect attention, learning, mood, and impulse control. Learn the Dirty Truth behind e-cigarettes, and take control of your body. Visit the Dirty Truth dot com.

  • Good morning, students. E-cigs are not safer than cigarettes. Some pods, such as Juul, contain 20 times more nicotine than a single regular cigarette. Learn the truth about vaping at the Dirty Truth dot com.

  • Good morning, students. Research from the American Journal of Managed Care shows that people your age who vape are five to seven times more likely to be infected with COVID-19 than those who don’t. Don’t let e-cigarettes make you COVID-19’s next victim.

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